Amy Fletcher

Marketing & Communications Leader

Building brands.
Shaping stories.
Connecting people.

I turn business priorities into clear positioning, compelling content and integrated marketing and communications strategies.

My approach combines senior leadership with hands-on execution across real estate, professional services and membership organizations.

View Selected Work
Amy Fletcher in a black blazer

Impact at a Glance

35% → 58%

Increased LIBOR newsletter open rates

$30,062

Identified quarterly advertising savings at B2K

4 Award Wins
in 5 Months

Developed submissions earning industry and community recognition at B2K

4 Rebrands

Supported corporate brand transitions at Newmark

$1.3M

Annual marketing budget managed at Newmark

Brand & Reputation

Positioning, rebrands, public relations and consistent organizational messaging.

Integrated Marketing

Campaigns, content, audience engagement and marketing performance.

Corporate Communications

Executive voice, internal communications and organizational storytelling.

Selected Work

Strategy brought to life.

Selected examples of the campaigns, resources and experiences I have developed with teams, leaders and creative partners.

Amy Fletcher working at her laptop
Before · Logo
After · Logo
Before · Market DataPrevious LIBOR market data graphic in light blue and gold
After · Market DataRefreshed LIBOR market data graphic in navy and orange

Brand Strategy & Identity ·
Long Island Board of REALTORS® (LIBOR)

A more professional identity. A broader sense of belonging.

I led a comprehensive brand refresh to give LIBOR a more professional look and feel and better reflect its membership. The new logo was designed to include Queens members and represent the full region, from the city at its western end to Montauk at its eastern end.

My role: Led the refresh across visual identity, color palette, brand story, messaging and website, working with stakeholders and creative partners from strategy through launch.

Challenge, Approach & Deliverables
Challenge

Modernize LIBOR’s presentation and create an identity that represented the geographic breadth of its membership.

Approach

Connect the visual identity to the people and communities LIBOR serves, then carry the refreshed look across organizational and member communications.

Deliverables

A refreshed logo, color palette, brand story and website, with updated applications such as the market data graphics shown here.

Seasons print ad highlighting lifestyle, amenities and limited remaining homesTopBuilder countdown email: 98% sold, only four homes remain

Integrated Sellout Campaign ·
The Seasons at East Northport

Supporting the final sales momentum

As this 55+ condominium community approached sellout, I developed inventory-driven messaging and creative, including an email countdown campaign using TopBuilder. I also helped create a three-part video series to support the final sales effort.

My role: Inventory-driven messaging and creative, targeted advertising, a TopBuilder email countdown campaign and collaboration on the video series.

Watch video 1 on FacebookWatch video 2 on FacebookWatch video 3 on Facebook
Challenge, Approach & Outcome
Challenge

Sustain sales momentum as the remaining home inventory became increasingly limited.

Approach

Update marketing messages around available inventory, pairing lifestyle advertising with a countdown email campaign and video content.

Outcome

The campaign supported the community’s final sales momentum and ultimate sellout.

Printed booklet mockups of Newmark’s Social Media Playbook, Local Marketing Playbook and Writing Style Guide

Brand Standards & Marketing Operations · Newmark

Making consistency easier at national scale

I created new guides and templates that translated company policies into practical tools for brokers and local offices, including offices with limited marketing support.

My role: Concept and content development. Design: Newmark graphics team.

Social Media Playbook · Local Marketing Playbook · Writing Guide
Challenge, Approach & Deliverables
Challenge

Maintain consistent brand presentation, writing and social media practices across a decentralized firm.

Approach

Make policies easy to understand and apply, with guidance and templates that supported local marketing needs.

Deliverables

New playbooks, writing guidance, department resources and templates that provided a shared reference for company standards.

Behind the scenes of a Why LIBOR member interviewProduction team filming a REALTOR member in the studio

Integrated Member Campaign · LIBOR

Turning member value into a story

I conceived a video campaign to communicate the value of membership through the voices of REALTOR® members, then developed its rollout across web, email, PR, social media and member communications.

My role: Campaign concept, messaging, video scripts, member collaboration during filming and integrated rollout strategy.

Explore the video series
Challenge, Approach & Deliverables
Challenge

Make membership value tangible and relatable for a 27,000-member professional association.

Approach

Work directly with members and the production team to translate association benefits into authentic stories.

Deliverables

A member video series and a coordinated plan for sharing it across communications channels.

LIBOR Member Benefits booklet mockup

Member Engagement, Content & Design · LIBOR

Making membership benefits easy to understand

I conceptualized, authored and designed LIBOR’s Member Benefits brochure in Canva, translating a wide range of programs and resources into an accessible, member-focused piece.

My role: Concept, all content development and brochure design in Canva.

View the Member Benefits brochure
Challenge, Approach & Deliverables
Challenge

Help members navigate the association’s range of benefits, programs and resources.

Approach

Bring the information together in a cohesive piece, pairing member-focused writing with clear visual organization.

Deliverable

A Member Benefits brochure supporting LIBOR’s member engagement efforts.

Home For All of Us campaign graphic highlighting NAR REALTOR Party coverage

Public Education & Integrated Communications · LIBOR

Making an important message accessible

Developed in collaboration with LIBOR’s Government Affairs team, this fair housing initiative educated members and the broader community about housing discrimination, including a campaign focused on people with disabilities.

My role: Supported communications strategy, helped secure media coverage and scripted video content featuring REALTOR® members.

Explore the disability campaign
Watch the campaign videoRead Newsday coverageNAR: Source of income campaignNAR: Disability campaign
Challenge, Approach & Deliverables
Challenge

Translate fair housing issues into clear public-facing communications for members and the broader community.

Approach

Partner with Government Affairs to connect educational messaging, member video storytelling and media outreach.

Deliverables

Campaign communications, REALTOR® video scripts and media outreach supporting fair housing education.

Hardcover mockup of the Newmark Grubb Knight Frank Highlights Book

Corporate Storytelling & Leadership Collateral · Newmark

Bringing the firm’s experience into one book

I helped develop Newmark’s Highlights Book as a capabilities and accomplishments showcase for meetings. I gathered and developed the case study content and sourced building photography, partnering with the graphics team on the finished book. Hardcover copies were printed for the C-suite and leadership.

My role: Content gathering and development, sourcing and collecting building photography, and collaboration with the graphics team. Design: Newmark graphics team.

View the Highlights Book
Purpose, Contribution & Deliverable
Purpose

Showcase Newmark’s capabilities and accomplishments through case studies and building photography for use in meetings.

Contribution

Gather source material, develop case study content and source building photography, collaborating with the graphics team that designed the book.

Deliverable

A capabilities and case study book produced in hardcover for Newmark’s C-suite and leadership to use in meetings.

Newmark Knight Frank branded booth at CoreNet Global

Brand Experience & Business Development · Newmark

Creating a place for business conversations

I led Newmark’s presence at CoreNet Global, giving the Global Corporate Services team a branded setting for client and prospect meetings alongside major industry peers.

20 × 30Exhibition booth
250+Annual client reception

My role: Creative direction with the design team, vendor and budget management, invitations, private meeting rooms and onsite execution. I also helped conceptualize the dynamic corporate video that played on a loop inside the booth.

Challenge, Approach & Deliverables
Objective

Support new business opportunities for Global Corporate Services while strengthening Newmark’s industry visibility.

Approach

Coordinate the booth, reception and meeting spaces as a cohesive event presence, with locations for both scheduled booth meetings and private conversations.

Deliverables

An annual branded booth, a looping corporate video, 250+ client reception and meeting infrastructure for the team.

Additional view of the CoreNet boothCoreNet booth detailNewmark exhibition presence

Resident Storytelling ·
Sutton Landing at Commack

Putting residents at the center of the story

I helped bring the community’s lifestyle to life through resident interviews, creating video content grounded in the experiences of the people who live there.

My role: Scripted interview questions, interviewed residents, collaborated with the videographer on edits and footage selection, and wrote social captions and published the content.

Challenge, Approach & Deliverables
Challenge

Give prospective residents a relatable view of life at Sutton Landing beyond traditional property advertising.

Approach

Prepare questions that encourage residents to share their own experiences, then work with the videographer to shape concise stories and remove unnecessary footage.

Deliverables

Resident testimonial videos supported by social copy and distribution across company social platforms.

Ribbon cutting for the Rocky Point VFW military museum expansion

Community Storytelling & Media Relations · B2K

Bringing a community partnership into focus

I developed the story of B2K’s partnership with the Rocky Point VFW military museum and worked directly with VFW leadership on communications and media outreach around the expansion’s ribbon cutting and grand opening.

My role: Story development, writing, communications coordination and media outreach with VFW leadership and PR partners.

Read the B2K story
View Newsday coverage
From the Desk of David Burman: Downsizing on Long Island, the Benefits of a Maintenance-Free Lifestyle

Executive Communications · B2K

Translating leadership perspective into useful content

For B2K’s leadership blogs, I interviewed executives, captured their thinking and tone, and developed drafts for their review. The David Burman article explores the benefits of downsizing and a maintenance-free lifestyle on Long Island.

My role: Executive interviews, ghostwriting, voice development and review coordination.

Read From the Desk of David Burman
Amy Fletcher in a blue sweater

About Amy

The big picture.
The details that matter.

I’m a senior marketing and communications leader with experience building brands, shaping corporate narratives and developing integrated strategies across real estate, professional services and membership organizations.

I’ve led teams and agency partners, advised executives and worked across functions to connect organizational priorities with the needs of clients, members, residents and employees.

What I enjoy most is connecting the pieces: understanding the objective, finding the story and choosing the right message, creative and channels to reach an audience.

Recommendations

Perspectives from colleagues.

“Amy has been a valuable asset to the team – growing her responsibility and expertise exponentially in support of the company’s rapid growth. She is a versatile marketer who can deftly manage numerous projects simultaneously and can always be relied on to meet deadlines successfully. Amy tackles all projects and tasks with a professional demeanor and a positive attitude.”

Jessica BradleyFormer Head of Marcom at Newmark

“Highly motivated and detail oriented, Amy is the type of individual that raises the skill set of the entire team. She has a unique ability to organize creative team members, keep on schedule, and meet client demands. She added a great deal of professionalism and resiliency to our team. I hope the future holds an opportunity to work with her again.”

Louis LombardiFormer Partner at Gilmore Group

“Amy gave me the freedom and support to explore creative ideas while helping me grow professionally. She advocated for my promotion at LIBOR and has continued to be a mentor since I left the organization. She’s a leader who invests in her team and helps people build confidence in their abilities.”

Jonathan LassFormer Direct Report at LIBOR

Career Highlights

A broad foundation in marketing and communications.

B2K Development

Director of Marketing · Led corporate and residential marketing, agency partners and campaigns across a multi-community portfolio

Long Island Board of REALTORS®

Director of Communications · Led Marketing & Communications for a 27,000-member association

Colliers

Marketing Director, U.S. Capital Markets · Directed national content, thought leadership and business development resources

Newmark

Senior Director, Corporate Marketing & Communications · Promoted through three roles; led a 10-person team and supported four corporate rebrands

Gilmore Group

Marketing & Client Relations Manager · Supported marketing, PR and business development for an architecture and design firm

Contact

Let’s connect.

For marketing and communications leadership opportunities, reach me by email or connect on LinkedIn.

amyfletcher.ny@gmail.comConnect on LinkedIn